Top 5 Reasons Why You Need a Social Media Manager

Top 5 Reasons Why You Need a Social Media Manager

1. The Social Landscape Is Always Changing

A social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates.
A social media manager can take in what changes are either happening or soon to take place, and be agile, so can go back to the drawing board with their clients and change campaign objectives, and content to provide continued success with regards to their goals.

2. You Need a Social Media Strategy

An employee posting at random on your social media profiles, having no plan, will do a disservice to your brand.
If that’s your current state of being, I strongly advise that you go back to the drawing board to find out how you can either:
  • Have an existing employee who is passionate about this space take over the social media efforts full time.
  • Or reconsider if your brand is ready to be in this space.

3. Protect Your Reputation & Help Your Customers

Social media manager(s) are constantly on high alert to each message, review, and comment happening within social media regarding a brand.
Not only do they have the right process in place with regards to triaging, but also they’re aware of how to conduct themselves within the platform, representing the brand.

4. Perspective – Inside & Out

If you’re a brand that is debating on hiring in-house versus free advertising websites, there are benefits to both.

5. Reporting & Tracking

Having a manager who is in charge of all your social media efforts can help you improve existing campaign.
But a social media manager can also keep your brand agile – switching objectives, creatives, or content if your current efforts aren’t doing as well as they could be.
A social media manager will check their campaigns regularly – turning underperforming ads off and optimizing other campaigns to make sure you’re money is being well spent and your goals are being met.


Hopefully you now can see that you’d be far better off hiring a social media manager than not.
Someone who can contribute 100 percent to your brand’s strategy and goals will yield a much better result than having an intern or low-level employee posting content at random on behalf of your brand.

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